A Childcare Innovation For The Modern Family

Eugene Vainshel, CFA
7 min readMay 24, 2022

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The inspiration behind the Parent Day Out service can be illustrated by a single statistic:

Currently, less than 3% of early childhood care and education facilities offer their families access on weekends or evenings.

  • During these critical times, for 365 days out of the year, moms and dads are essentially locked-out from the childcare marketplace. There is no access, there is no service, there is no support.

By creating the first of its kind marketplace (i.e., reservation platform) for connecting parents with local facilities hosting Parent Day Out and Parent Night Out events, the PDO service finally bridges this glaring gap in childcare coverage.

Table of Contents

  • The Status Quo
  • A Better Way Forward
  • About Us
  • Our Ecosystem
  • Use Cases

The Status Quo

Amongst the many realities of parenthood, here are two that all parents become familiar with:

  1. kids are to personal time what kryptonite is to superman
  2. families suffer when moms and dads lack access to personal time

If anyone needs corroborating evidence that the above rings true for millions, just visit any FB mommy group, where the topic of personal time, or lack thereof, is a discussion thread that never ceases to trend.

The reality is that chronic lack of personal time is far from benign. Rather, it is a corrosive condition that undermines and weakens the family unit, impacting every aspect of life, from the quality of our relationships, to our physical health and mental well-being.

A Better Way Forward

Despite the seeming ubiquity of the status quo, it is worth asking if there is not a better way forward? Are there really no tangible childcare solutions that can be offered to the countless parents trapped in the unending routine of chores and to-do’s?

Our team at Parent Day Out has invested countless hours researching this very question, in search of a viable, scalable solution. And we believe we have finally cracked the code on how to give parents on-demand access to personal time. This, is the essence of the Parent Day Out service.

How It Works

About Us

One of our moms said it best:

“From 9 to 5, I need childcare to work. But on evenings and weekends, I need it to live.”

With the Parent Day Out service, the childcare help families so desperately need is now just a click away.

  • We are a first of its kind marketplace (i.e., reservation platform) connecting parents with neighborhood facilities hosting Parent Day Out and Parent Night Out events
  • Host facilities include houses of worship, elementary schools, daycare centers, nurseries, preschools, as well as after-school programs

The service is currently available across the US and Australia, with parents able to reserve spots at over 100,000 convenient locations.

Our Ecosystem

The magic of Parent Day Out lies in its flexibility and versatility.

How Parents Benefit

  • Parent Day Out gives moms and dads on-demand access to personal time. A few precious hours that parents can use to decompress, reconnect, and catch-up.
  • Click here to see how PDO reservations work

How Host Facilities Benefit

  • For host facilities, Parent Day Out is an opportunity to reach into the community, provide an invaluable service, and generate much needed revenue to help support business operations
  • If you’re an ECE facility, click here to learn how to become a PDO host

How Companies Benefit

  • The Parent Day Out service can also be leveraged by corporate entities as both an employee wellness benefit, as well as a customer perk (e.g., childcare perks for hotel guests, tenants, club members, etc)
  • Click here to learn how Parent Day Out helps businesses re-imagine wellness benefits

Corporate Use Cases

The Parent Day Out service is deployed by corporate entities in two primary ways:

  1. as an employee wellness benefit
  2. as a customer perk

To bring both of these use cases to life, below are a few illustrative examples.

Employee Wellness Benefit

Used by: corporations, unions (e.g., fire fighters, police, nurses), and government entities (e.g., local, state, federal)

Use case: Mary, a single mother of two young children, is a nurse at Good Care Hospital. Since she often works weekends, securing reliable childcare has always been a challenge, that is until Good Care enrolled in PDO.

Now, whenever Mary needs to work a weekend shift, she books a childcare appointment at the hospital’s designated PDO facility, drops-off the kids her way to work and picks them up after her shift is over.

Customer Perk

Used by: Hospitality industry, real estate companies, private clubs, special event venues, dealerships

1. Hospitality Industry

e.g., Hospitality companies, hotel franchisors and franchise owners

Use case: Jane, her husband John and their two kids were staying at Goldstar Hotel, which offers PDO as a guest amenity.

When Jane and John needed to carve out a few hours of personal time, all they needed to do was book a childcare appointment with the hotel’s designated PDO facility. With the kids taken care of, Jane and John were able to enjoy all the wonderful services and amenities Goldstar had to offer.

2. Real Estate Companies

e.g., Residential / commercial property developers, owners, managers

Use case: new parents David and Sarah were looking to move into a bigger apartment to accommodate their growing family. Their search revealed a number of options, but they settled on Everglade Towers because of their PDO tenant amenity.

As a perk for being Everglade tenants, David and Sarah gained on-demand access to a dedicated PDO facility for childcare services on evenings and weekends. Now, whenever a few hours of personal time is needed, all they need to do is book an appointment.

3. Private Clubs / Golf Clubs

e.g., Golf & country club managers and owners

Use case: Tim and Suzanne were looking to join a private golf club, but had a difficult time finding one that offered top notch childcare services. The situation changed when Tim discovered Ridgeback Pines, a private club offering PDO as a member amenity.

Now, whenever Tim wants to squeeze in a round of golf, he simply pairs that round with a PDO. With the kids taken care of, Tim gets to enjoy his time on the golf course, while Suzanne gets to partake in Ridgeback’s many amenities and services.

4. Special Event Venues

e.g., Wedding venues, banquet halls, restaurants

Use case: Kate visited The Club at Eagle Lake to plan her dream wedding. In chatting with Eagle’s wedding planner, she learned that the club recently added a brand-new amenity to its wedding packet, the Parent Day Out service.

Kate learned that through PDO, her guests would have exclusive access to a nearby facility for the purposes of receiving childcare coverage during her event. The bride to be, who attended enough weddings to know how difficult it was for parents with young children, readily added the PDO service to her wedding packet.

5. Dealerships

e.g., Cars, RVs, Boats

Use case: Family Autos, a chain of car dealerships, rolled out PDO as a business development tool, with the goal of making it easier for customers to do business with them.

When Lisa M., a mother of 2 toddlers, was shopping for a new family SUV, she elected to visit Family Autos specifically because of their PDO service.

Prior to visiting the dealership, Lisa booked her childcare appointment, got the kids situated at the dealership’s PDO facility, and headed to the showroom to take care of business.

To learn more about Parent Day Out, please visit our website.

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